10 New Year Resolutions for Improving Your Website
Your website should be generating leads, building trust, and supporting your business growth - not quietly holding it back.
If traffic is flat, enquiries are slowing, or Google rankings aren’t where they should be, chances are your website needs practical improvements rather than a flashy rebuild.
Below are 10 realistic New Year resolutions you can make to improve your website’s performance, visibility, and conversions — with a strong focus on SEO and usability.
1. Stop Guessing - Actually Audit Your Website
Before making changes, understand what’s broken. A proper website audit reviews technical SEO, page speed, content quality, internal linking, mobile usability, and conversion friction. Without this clarity, you’re guessing - and guessing is expensive.
2. Improve Page Speed (Because Patience Is Dead)
Slow websites lose rankings and customers. Aim for sub‑3‑second load times by optimising images, removing unnecessary plugins, using caching effectively, and implementing a CDN.
3. Fix Your Internal Linking
Internal links help Google understand your site structure and pass authority between pages. Link related services together, use descriptive anchor text, and ensure important pages are easy to find.
4. Ruthlessly Improve Content Quality
Thin, generic content is now a liability. Update weak pages, expand thin service descriptions, and write content that genuinely helps users make decisions.
5. Optimise for Search Intent
Ranking for the wrong keywords achieves nothing. Match each page to the intent behind the search - informational, commercial, or transactional - and structure content accordingly.
6. Make Your Website Mobile‑First
Most users browse on phones, and Google indexes mobile first. Review every key page on mobile, improve spacing and readability, and ensure forms and buttons are thumb‑friendly.
7. Clean Up Redirects and Broken Links
Over time, websites accumulate clutter. Replace internal links pointing to redirects, fix broken links, and consolidate outdated pages to keep your site clean and crawlable.
8. Strengthen Your Calls to Action
Traffic alone doesn’t grow businesses - action does. Every key page should clearly guide visitors on what to do next, with simple forms and obvious calls to action.
9. Use Data, Not Opinions
Analytics reveal what’s actually working. Review performance monthly, track conversions, and let real data guide improvements instead of internal assumptions.
10. Treat Your Website as a Living Asset
High‑performing websites are never finished. Regular reviews, content updates, and incremental improvements outperform one‑off redesigns every time.
Final Thoughts
You don’t need a new website to get better results - you need a better‑maintained one.
If you make even a handful of these resolutions stick, your website will load faster, rank better, and convert more visitors into enquiries.
If you’re not sure where to start, Fix My Damn Website exists to audit, prioritise, and fix the things that actually matter. FMDW is a member of The Computing Australia Group of Companies.
Fix Your Website Issues Today
Don’t let slow pages, broken links, or weak content drive your visitors away. Our expert team is here to audit, optimise, and transform your site into a smooth, high-performing experience.
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