20 Ways to Make Your Google My Business Profile More Engaging
Are you looking for some ideas on how to update your GMB listing? In this article, we will discuss 20 ways on how to make your Google My Business page appear fresher, more appealing, and up-to-date. From making use of new visuals to writing compelling descriptions and creating special offers for customers. We will guide you on how to update your GMB profile properly. So let’s dive in and learn how to increase the visibility of your business with a captivating new updated profile!
Optimise Your Profile with Visuals
Adding new visuals such as pictures, videos, or even 360-degree tours of your store can help grab the attention of new customers and draw them in. Additionally, adding newer visuals that represent the latest products and services you offer shows that you are current with today’s trends. And that you are a business with a finger on the pulse. Make sure that all your images are high quality so they look professional on your profile! Also, be sure to use eye-catching colours, that will make people stop and take notice when scrolling through their search results. Lastly, don’t forget to include captions for each photo. This will give visitors more context about what they’re looking at and potentially drive more engagement from them as well.
Using Keywords
Keywords are terms that people use to search for businesses, products, or services online. To make sure you’re using the right keywords. Start by researching what words are the most popular in your industry. These will be your most effective keywords. Additionally, make sure you’re using these keywords in all parts of your profile, including descriptions, titles, and captions. This will help ensure that people can find your business when they search for related terms on Google.
Write Compelling Descriptions
Your descriptions should be concise and to-the-point, as well as informative and engaging. Start your description with a hook. Begin your description with a catchy phrase or sentence that will draw people in and pique their interest. Make sure to include some keywords. Use relevant keywords to ensure that your profile appears high up in searches related to products, services, or locations you offer. Try to keep it short and sweet. Descriptions should be concise and interesting – too much text can overwhelm readers and drive them away. Highlight your business’s unique qualities. Showcase offers, specials or unique advantages that your business has, to highlight what sets you apart from the competition.
Also, make sure to end with a final sentence or two to reiterate why customers should choose your business instead of the competition. And double-check that all relevant information about your business, such as hours of operation, services offered, location details, etc are correct. Lastly, don’t forget to add a call-to-action at the end of each description. This could be something like “Call us today” or “Book an appointment now”. Which will encourage viewers to take action! By writing captivating descriptions for your profile page, you can help draw in more customers and boost sales.
Create Offers for Customers
You can create special discounts or promotions that are exclusive to Google My Business users. Which will help make them feel valued and appreciated. Additionally, you can also use offers as an incentive for people to leave reviews on your profile page. This could be something like offering a discount code after they’ve left a review. But, make sure that you don’t forget to include all the details about the offer; so potential customers know exactly what they’re getting.
Engage with Reviews & Ratings from Previous Customers
Engaging with reviews and ratings on your GMB page is a great way to gain the trust of potential customers. By doing this, you are showing potential customers that you value customer feedback and that you care about their opinions. This level of impressive customer service will be noticed, and it could lead to more sales in the future. Lastly, don’t forget to include ratings for your products or services – this will give visitors an idea of what they can expect when purchasing from you.
Utilise Insights to Track Performance & Improve Your Profile
Utilising the insights feature on Google My Business is a great way to track performance and improve your profile. You can use the insights feature to track how customers are engaging with your profile, such as how many times it has been viewed or what keywords are driving traffic to your profile. Additionally, you can also take advantage of the “recommendations” feature which highlights areas of your profile you could improve. This can help you better optimise your profile and make sure it’s always at its best! By tracking performance and making use of the insights feature, you can help ensure that your Google My Business profile is always performing optimally.
Monitor Competitors and Stay Ahead of the Curve
Google My Business profiles provide businesses with a great way to keep track of competitors in their industry. And stay ahead of the curve. With Google My Business insights, you can see what other businesses in your industry are posting on their profiles. As well as how they’re engaging with their customers. This can help you get ideas for new content to post on your profile. Or even find ways to improve your current strategy.
Utilise Google Q&A
Imagine a bakery that receives a question like, “Do you offer gluten-free bread?” The bakery can respond with a detailed answer: “Yes, we offer a variety of gluten-free options, including bread, cakes, and cookies. Our gluten-free products are made with high-quality ingredients to ensure they are both delicious and safe for those with gluten sensitivities. Visit us to try them out! We also take special orders for gluten-free birthday cakes and other celebrations. Feel free to call us for more details or to place an order.”
Showcase Your Products and Services
A dental clinic could comprehensively list its services. For instance, “Our dental clinic offers a wide range of services to meet all your oral health needs. Our teeth whitening service uses the latest technology to give you a brighter smile in just one visit. We also provide orthodontic treatments, including braces and Invisalign, to help you achieve a perfect smile. Routine cleanings and check-ups are essential for maintaining good oral health, and our friendly staff is here to make your visit as comfortable as possible. Check out the before and after photos below to see the amazing results our patients have achieved!”
Create Regular Google Posts
A fitness centre might keep its audience engaged with regular updates. “Join our new Vinyasa Yoga class every Monday at 6 PM. This class is perfect for all levels, whether you’re a beginner or an experienced yogi. Our certified instructor will guide you through a series of poses designed to improve flexibility, strength, and relaxation. Sign up now to reserve your spot and start your journey to better health and wellness. Don’t forget to check out our other classes and special promotions on our website!”
Add a Booking Button
A spa could make it easy for customers to schedule appointments directly from the Google profile. “We are excited to offer online booking for your convenience! Click ‘Book Now’ to schedule your massage, facial, or other spa services. Our experienced therapists are here to provide you with a relaxing and rejuvenating experience. Whether you’re looking for a deep tissue massage to relieve tension or a soothing facial to refresh your skin, we have something for everyone. We look forward to pampering you and helping you feel your best!”
Highlight Special Attributes
A café might highlight its unique features to attract specific customers. “We are proud to be an LGBTQ+ friendly space with a cozy outdoor seating area. Our café is a welcoming environment where everyone can feel comfortable and enjoy a great cup of coffee. Our outdoor seating is perfect for those who love to enjoy their drinks in the fresh air, whether you’re catching up with friends or working on your laptop. Come visit us and experience our friendly atmosphere, delicious coffee, and tasty treats. We look forward to serving you!
Host Virtual Events
Engaging with your audience through virtual events is an excellent way to showcase your expertise. You could host online workshops, live Q&A sessions, or webinars tailored to your customers' interests. For instance, a florist might offer an online class on arranging seasonal bouquets. These events create a sense of community and offer customers the chance to interact with your business in a more meaningful way.
Use Localised Content
Demonstrating a connection to your local community helps customers feel a stronger sense of affiliation with your business. Share updates on local events you’re participating in, partnerships with nearby companies, or initiatives that support your community. For example, a bakery could post about collaborating with a local charity during a fundraising event. Localised content highlights your business as both active and approachable.
Highlight Sustainability Efforts
More customers now favour businesses that embrace environmentally friendly practices. Share your sustainability measures, such as using recyclable packaging, reducing carbon emissions, or sourcing materials from local suppliers. A clothing brand, for example, might promote its eco-conscious line made with organic fabrics. Highlighting your green credentials not only appeals to eco-conscious consumers but also boosts your reputation as a responsible organisation.
Pin Important Updates
Ensure essential updates are always easy to find by pinning posts to the top of your profile. This feature is ideal for sharing time-sensitive news, such as changes in operating hours, special events, or seasonal promotions. For instance, a café could pin information about its festive opening times during the Christmas period. Pinned updates keep customers informed without requiring them to scroll through older posts.
Incorporate Customer-Generated Content
Encourage your customers to share photos, stories, or reviews about their experiences with your business, and feature these on your GMB profile. For example, a beauty salon could showcase a customer's before-and-after pictures with their consent. Highlighting user-generated content adds authenticity, fosters trust, and makes customers feel valued as part of your brand’s story.
Leverage Storytelling
People love a good story, and your business’s journey can resonate with customers on a personal level. Share how your business began, what drives your team, or any challenges you’ve overcome. For instance, a family-run restaurant could recount how a grandmother’s secret recipes inspired its menu. Storytelling humanises your brand and helps customers form a more emotional connection with it.
Offer Free Resources
Providing free, helpful resources positions your business as knowledgeable and generous. For example, a gardening centre might offer downloadable seasonal planting guides. These resources give your audience additional value, encouraging them to engage with your profile while subtly showcasing your expertise in the field.
Announce Collaborations or Partnerships
Collaborating with other well-known businesses or influencers can significantly boost your profile’s visibility. For instance, a fitness studio might partner with a local nutritionist to create a wellness package. Highlighting these partnerships enhances your credibility and provides unique offerings for your customers, giving them more reasons to engage with your business.
Why Leverage Google My Business?
Imagine having a digital shopfront that's open 24/7, showcasing your business to potential customers whenever they search for services like yours. That's the magic of Google My Business (GMB)! It's a free tool that puts your business on the map – literally. With GMB, you can display your address, contact details, opening hours, and even customer reviews, making it easy for people to find and trust you.
But GMB is more than just a listing. It's a dynamic platform where you can post updates, special offers, and events, keeping your audience engaged and informed. Plus, you get valuable insights into how customers interact with your profile, helping you tailor your marketing strategies.
One of the biggest perks? Boosting your local SEO. A well-optimised GMB profile can improve your ranking in local search results, driving more foot traffic and enquiries your way. It's a cost-effective way to enhance your online presence, connect with customers, and grow your business. So, why not give GMB a go and watch your business shine?
To summarise, Google My Business is a great way to get your business recognised by customers and to increase traffic and sales. With these 20 tips, you can optimise your profile with engaging content that will help draw in potential customers. From making use of visuals to writing compelling descriptions and creating special offers for customers. All of these things help to ensure that your GMB profile is always performing optimally and driving more sales.
At Fix My Damn Website, we're here to make your Google My Business (GMB) profile shine! Whether you're just getting started or need a little polish, our team of experts will help you optimise your GMB listing to attract more customers and boost your local SEO. From setting up your profile to posting engaging updates and analysing customer interactions, we've got you covered. Ready to take your business to the next level? Visit our site
to learn more and see how we can help you make the most of GMB. Let's get your business noticed!
20 Ways to Boost Your GMB Profile
Enhance your GMB profile with engaging content, visuals, offers, reviews, and local SEO to attract more customers.
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