Google My Business: Your Free Ticket to Online Visibility in 2025

Let’s be honest - if your business isn’t showing up on Google, does it even exist?

In 2025, the digital landscape is noisier than ever. Ads are everywhere, SEO is a battlefield, and social media? Well, it’s a bit of a circus. But there’s one tool that’s still free, still powerful, and still criminally underused: Google My Business (GMB).
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 What Is Google My Business?

Google My Business is like your business’s VIP pass to the front row of search results. It’s the little box that pops up when someone Googles your business name - or even just your service in the area. It shows your hours, location, reviews, photos, and more. And yes, it’s free.

Think of it as your digital shopfront. Even if you don’t have a fancy website (or any website at all), GMB can still get you noticed. It’s like having a billboard on the busiest street in town - except it’s online, and you don’t have to pay for it.

  Why You Should Care

Here’s the kicker: GMB listings show up before your website does. That means someone searching “best plumber in Perth” is more likely to click on your GMB profile than your homepage. If your listing is empty, outdated, or non-existent, well you’re handing business to your competitors.

And it’s not just about visibility. GMB helps build trust. When people see reviews, photos, and up-to-date info, they’re more likely to pick you over the mystery listing with no details and a blurry photo from 2009.

   How to Fix It (Because That’s What We Do)

Let’s break it down. Here’s how to get your GMB profile working harder than your intern on coffee duty:
1. Claim Your Listing
Head to https://www.google.com/business and search for your business. If it’s already there, claim it. If not, create it. It takes five minutes and zero dollars.
2. Fill it Out Like a Pro
Add your hours, services, contact info, and a killer description. Use keywords naturally - Google loves that. Don’t just say, “We’re a bakery.” Say “We’re a Perth-based artisan bakery specialising in sourdough, pastries, and damn good coffee."
3. Add Photos (Real Ones!)
No stock images, please. Snap your shop, your team, your products. People trust what they can see. Bonus points for smiling faces and drool-worthy food shots.
4. Collect Reviews
Ask happy customers to leave a review. Respond to every review - yes, even the weird ones. It shows you care and helps boost your ranking. Pro tip: A polite “Thanks for your feedback, Karen!” goes a long way.
5. Post Updates
Treat it like a mini social feed. Share offers, events, or even a cheeky meme. Keep it fresh. Google rewards active profiles, and customers love knowing what’s new.

Pro Tip: Use It for SEO

Google uses your GMB info to understand your business better. That means better rankings, more visibility, and more clicks. It’s like giving Google a cheat sheet on why you’re awesome. 

And if you’re already doing SEO? GMB is the cherry on top. It reinforces your keywords, boosts your local presence, and gives you another place to shine.

  Bonus: Insights You Can Actually Use

GMB gives you Real data. You can see how many people viewed your listing, clicked your phone number, asked for directions, or visited your website. It’s like having a mini analytics dashboard without needing a degree in data science. 

Use it to tweak your strategy. If people are searching for “emergency plumber” and you’re only advertising “residential plumbing”, maybe it’s time to pivot.

  Final Thoughts

If you’re not using Google My Business in 2025, you’re missing out on free traffic, free leads, and free exposure. And if you’re not sure where to start -well, you know who to call.

👉 https://www.fixmydamnwebsite.au/articles: We don’t just fix websites, We fix visibility.

Ready to Get Found on Google?

Let’s optimise your Google My Business profile and turn local searches into real customers

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